Online marketing has so many details and technologies, if you don't have a solid plan, you're better off giving your money to charity.
LET'S DEVELOP YOUR ONLINE STRATEGY.
STRATEGY DRIVES EVERYTHING
A strategy isn’t a goal. A strategy helps you achieve a goal, it’s not the goal itself.
Our strategic insights help you develop a closed loop between your business goals and a road map of proven, repeatable digital tactics - things that work and that you can do again and again to help achieve your business goal. We tap proven online marketing methods and tailor them to your particular business and customer drivers and we help you measure effectiveness using metrics specific to your business
THE STRATEGY STACK
A great way to look at digital marketing stategy is to view it as a "stack" or grid showing the key strategy elements, where they reside in the mix, and their relationship. It helps makes your strategy work by helping you set priorities.
It’s really important that you understand the basic marketing stack as it pretty much drives all strategies:
Each rectangle describes one tactical ‘bucket’ in your overall strategy.
Impact trickles up. So infrastructure factors affect everything, content factors affect all channels, etc.
Customers trickle down. The closer they get to a conversion event, the further down the stack they move